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Hyundai's foray into premium performance has its Genesis
From Hyundai

The Genesis concept car heralds the architecture and design of a rear-wheel-drive premium sport sedan scheduled to grace the Hyundai lineup in 2008.

"Concept Genesis extends our product range into new territories from a performance, design and packaging perspective," said Steve Wilhite, chief operating officer of Hyundai Motor America. "When it arrives in 2008, it will catapult Hyundai into competition against some potent rivals, and Genesis is up for the challenge."

Genesis rides on a prototype of Hyundai's new rear-wheel-drive platform - getting its first application in a U.S. Hyundai model - signaling the brand's desire to broaden its appeal to discerning driving enthusiasts.

Genesis is powered by Hyundai's newly developed Tau DOHC 32-valve V-8 powertrain. The car marks the beginning of premium performance for the Hyundai brand. "Concept Genesis is a manifestation of Hyundai's extraordinary desire to deliver world-class products across all model segments," said John Krafcik, vice president of product development and strategic planning. "With Genesis, we've got a unique product position - an all-new, highly capable, rear-wheel-drive platform, a high-performance powertrain and premium, progressive design - all at a price starting well under $30,000."

Genesis' handling and steering are further enhanced by Electronic Stability Control. Hyundai leads all popular car brands in the standard application of ESC, which continually analyzes speed, steering input, throttle position and other factors. An onboard microprocessor determines whether the vehicle is starting to understeer or oversteer, and can brake appropriate wheels and reduce engine power to keep the vehicle safely on course.